Mays, 50, was found unresponsive by his wife inside his Tampa, Fla., home at 7:45 a.m. on Sunday, according to the Tampa Police Department.
Police said there were no signs of forced entry to Mays’ residence and foul play is not suspected. Authorities said an autopsy should be complete by Monday afternoon.
Mays was well known for his numerous television promotions of such products as Orange Glo and OxiClean. He was also featured on the reality TV show “Pitchmen” on the Discovery Channel, which followed Mays and Anthony Sullivan in their marketing jobs.