With the hiring of Saint John, Uber is trying to move past recent scandals and the resignation of CEO Travis Kalanick by changing its corporate culture.
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Bozoma “Boz” Saint John was born on January 21st, 1977, in Ghana. She graduated from Wesleyan University with an English major back in 1999.
After college, Saint John worked at the advertising agencies Arnold Worldwide and Spike Lee’s Spike DDB, as well as the fashion brand Ashley Stewart, where she was Vice President of Marketing.
Saint John led PepsiCo’s foray into music festival-based marketing as head of the Music and Entertainment Marketing. She remained with the company for almost a decade before joining Beats Music in 2014.
Beats was purchased shortly thereafter by Apple and Saint John became the head of global consumer marketing for iTunes and Apple Music. On June 6th, 2017, Saint John became Chief Brand Officer at Uber.
Mr. President and Mrs. Obama, The day this photo was taken, my name rang out in introduction… and with that call, the spirit of my grandmother, for whom I'm named, rose proudly in the White House…. because she had been called too. Those who have walked this walk before us are so proud to see us standing in this space because your call to action did not just boldly proclaim "yes we can"… it proved that we are. And I am. And she is. Our ancestors' legacy will forever leave a mark where you've been. So for that, and so much more… thank you Barack Hussein Obama and Michelle LaVaughn Robinson. Here's to a legacy of significance…
Saint John was married to her late husband Peter Saint John. They had two daughters. Bozoma’s late husband Peter, an advertising producer, died of cancer back in 2013.